BUT, IS IT CULTURE? : A platform that talks about measuring cultural effectiveness in advertising. Two creatives sit down to dissect the impact of culture...without using the word culture way too many times.

Co-Host: Rica Facundo

Episode 1 - Arsenal FC x adidas 2019/20 Home Jersey. Messy or relevant AF? We discuss the battle between craft vs culture.

Episode 2 - On Singapore's National Day, we discuss the #brownface incident. Was it ignorance or just poor taste? How many controversies need to happen before the industry learns its lesson?

Episode 3 - Aliens invade this week's episode! Do brands culture jacking the viral Alienstock festival in Nevada add any real value beyond hype?

Episode 4 - What does fast food have to do with fashion? We look at how the trend of fast food merchandise is challenging the traditional notions of brand identity. These days is consumer behaviour about the brand... or something much bigger? Read the condensed transcript here.