THOR LOVE AND THUNDER
Agency: Vaynermedia, Client: Disney Studios
ROLE
Strategically thinking of the big idea and consumer journey on our socials
Developing social style guides
Leading and mentoring junior creatives
Overseeing executions for social assets
Client presentations
Liaising with the social team to monitor campaign interactions
impact
Owned: 8.3m organic impressions, 20.9% ER
Earned: 17.3k social conversations
SOCIAL STYLE GUIDE
SPACE VIKING JOURNEY WITH AN 80S REVIVAL TWIST
For older fans, the 80’s are a nostalgic period. For younger audiences, it’s an exciting, retro and fantastical era - full of fun and escapism. We had something for everyone with a dash of nostalgia to hint at the midlife crisis Thor faced in his journey.
SOCIAL CAMPAIGN
the challenge
Despite the title, Thor Love & Thunder did not want to be positioned as a love story. With limited information from the trailers and no plot provided beforehand (a standard with Marvel projects) we had to create a campaign that introduced love and thunder in an unexpected way.
the idea
To promote Taika Waititi’s newest rock and roll rollercoaster journey, we decided to give love and thunder a whole new meaning on socials.
Every social platform has a heart in its interface. By playing with the UI, each heart unlocked a thunderous fun piece of content bringing ❤️ & ⚡ together in an exciting way.
Strumbreaker
Through social listening we found out this asset was performing the best so we created more levels for our audience to continue playing Gui-thor hero on our social channels.