DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS

Agency: Vaynermedia, Client: Disney Studios

ROLE

  • Strategically thinking of the big idea and consumer journey on our socials

  • Developing social style guides

  • Leading and mentoring junior creatives

  • Overseeing executions for social assets

  • Client presentations

  • Liaising with the social team to monitor campaign interactions

  • Discovering platform hacks and media placements for optimal results

impact

  • Owned: 49m organic impressions, 36% ER

  • Paid: 368m planned impressions, 463m actual impressions

  • Earned: 191,838 social conversations

SOCIAL STYLE GUIDE

GALAXY OF POSSIBILITIES

The galaxy is an uncharted territory similar to the journey Doctor Strange must take through the multiverse. We represented the endless possibilities of the Multiverse with endless combinations of chaotic patterns.

multiversal dimensions

Drawing in inspiration from the unique elements present in the galactic world such as swirls, wormholes and cosmic dust we bring the thrill of experiencing different universes while ensuring no two visuals are the same, similar to the many dimensions of the Multiverse.

fragmented typography

We bring in the elements of the worlds breaking apart seen in the movie by adding motion to create fragmented type for certain headings.

SOCIAL CAMPAIGN

the challenge

To introduce Doctor Strange in the Multiverse of Madness in a superhero fatigued market, we had to figure out a way to make our assets stand out and grab our audience’s attention, instead of being just another Marvel movie that year.


multimedia of madness

We created a trailer that appeared to break the Tiktok Top View interface and became the most viewed Tiktok ad for the period with a 100% watch rate.



multiversal threats

Once we got our audience’s attention with mind-bending content, we started giving out more information on the multiversal threats approaching with interactive features to continue engagement.

the idea

Doctor Strange travels through many dimensions where his perception of reality is questioned. What if we made our audience feel the same by creating assets that have something unsettling or not quite right to hint at the impending madness?