Media Strategy | Art Direction | Content Strategy | Social Listening

THE MCBEE DYNASTY

Agency: Deep Focus, Client: NBC

ROLE

  • Strategically thinking of the big idea and consumer journey on our socials

  • Overseeing executions for social assets

  • Client presentations

  • Liaising with the social team to monitor campaign interactions

  • Discovering platform hacks and media placements for optimal results

the launch

To introduce the Mcbee family we created custom pieces of content for each of the brothers to familiarize the audience with this family and get them excited for the show. Through social listening we created content pillars from topics that were taking over the majority of the comment sections ie. The Relationships, The Beef & The Boys.

THE BOYS

Our audience was also quick to notice how goodlooking the brothers were so we mixed in some lighthearted content featuring glamor shots and memes.

FINALE

With the possibility of a second season, we wrapped up the first with recaps of where the boy’s journeys ended as well as their relationship status. We also created fun B-roll footage of hilarious scenes from the season as well as left some cliffhangers to get the audience riled up for another season.

THE BEEF

Like any good reality show, The Mcbees had its own share of heated moments, between the brothers vying to lead the farm as well as Galyna vs Brooke that divided the audience into two camps. We tapped into key moments as each episode dropped for our audience to continue conversations in the comments section.

RELATIONSHIP DRAMA

Using gifs, clip pulls and memes we gave the audience more of all the messy relationship drama to continue conversations.