Unnati Marda | Senior Creative

BLACK PANTHER:
WAKANDA FOREVER

Agency: Vaynermedia, Client: Disney Studios

ROLE

• Strategically thinking of the big idea and consumer journey on our socials

• Developing social style guides

• Leading and mentoring junior creatives

• Overseeing executions for social assets

• Client presentations

• Liaising with the social team to monitor campaign interactions

IMPACT

• Owned: 13m organic impressions, 3.25% ER

• Paid: 309m planned impressions, 380m actual impressions

• Earned: 141,294 social conversations

THE FUTURE OF WAKANDA

We aim to visually celebrate the future of Wakanda by weaving in the two elements that define it the most - traditions and technology.

COMING OUT OF A PERIOD OF MOURNING

As new threats and challenges arise in Wakanda’s path after the loss of T’challa, we showcased the nation’s resilience by having key typography elements emerge from the shadows. Our color palette is also muted and stately with black and chrome used primarily.

TRADITION MEETS TECHNOLOGY

To celebrate this forward-thinking nation we used sleek, minimalist Afro-futuristic cues together with traditional tribal patterns set in motion in a chrome overlay reminisce of Vibranium - the nation’s greatest resource.

the challenge

With the future of Wakanda unknown, the mantle of the Black Panther remained up for grabs. The trailer teased a new Black Panther and sparked online debate. It was the perfect opportunity for us to jump on the topic but we had to figure out a way to do it without talking about who that character might be. 

the idea

We decided to bring forth the journey of becoming a Black Panther to our audience. With tests for strength, speed and wisdom, our audience could discover their inner Black Panther and get ready for the threats Wakanda faced in cinemas.